Social Physics - Alex Pentland

I'm taking the FREE web course Social Physics from edX. The lecture itself has just 3 to 5 mins of introduction to the professor's book chapters, but the additional videos coming along tell very interesting ideas, or business ideas if you will. It's worth seeing those videos just to get a glimpse on how MIT Media Lab spin-offs started with this line of ideas and what kinds of researches they are doing.

I even ordered this book from Amazon. I was personally very interested in how this new flow of ideas of 'Social Physics' work out and how human behaviors can be modeled in a rigorous mathematical way. I later found out though there are many negative reviews saying it has nothing new in it nor little maths, I'll give a shot and get some ideas out of it. I should've read the reviews before clicking the order button.